Definition
It is a description of the organization that is the most likely to buy and benefit from your product: location, industry, size, and other characteristics. It is defined by analyzing your current customer base and is used to focus your sales and marketing activities on the most likely buyers.
Example
GEOs | Industries | Size |
DACH + UK | Pharma, Biotech, IT & Services, Telco, Manufacturing | Mid-market (100-1000 employees) |