Tools

Below is a selection of tools that I suggest considering to run the different parts of a software business. Although purchasing a paid plan makes sense for most tools, it is possible to get meaningful value with free plans as well.

Name	What for	Minimum viable plan
HubSpot	Sweet-spot CRM for startups. Lead/Opportunity tracking, marketing automation, website hosting, and more. Starter plan is cheap and comes with preconfigured structure. Grows nicely.	Starter plan (30€/month)
Notion	Company knowledge sharing and effective async collaboration. This website’s content is also organized on Notion.	Free
Clearbit	Website visitors insights to do warm intent-based outreach.	Free plan (with Hubspot)
Apollo	GDPR-compliant database of companies/individuals and outreach sequences automation.	100€/month
ChatSonic	ChatGPT-based tools optimized for sales, marketing, and copywriting.	130€/year
Buffer	Schedule social media post to ensure continuous pace.	Free plan
Microsoft ToDo	Manage priorities and to-do’s. Based on Getting-things-done.	Free (with M365)
Rewind	Runs in the background, logs meetings (voice, screen), and summarizes	Free plan
Grammarly	Advanced AI-based language corrector.	Free